Selection · 3 min read
M&A Advisor Credentials: What Actually Matters?
Which certifications, licenses, and credentials matter when hiring an M&A advisor — and which are marketing.
By John Norton · March 28, 2026
Selection · 3 min read
Which certifications, licenses, and credentials matter when hiring an M&A advisor — and which are marketing.
By John Norton · March 28, 2026
Credentials are a filter, not the answer. Here's what actually matters.
For deals involving securities (typically stock sales), the advisor should be affiliated with a FINRA-registered broker-dealer. This is a licensing requirement in the U.S., not optional. Asset sales sometimes fall outside this, but many advisors maintain the license regardless.
MBA, JD, CPA — none of these make someone a good M&A advisor, but they signal a certain analytical foundation.
Credentials tell you an advisor met a minimum bar. They don't tell you whether they'll get you a good outcome. Use them to filter out, not to filter in.
I buy lunch. You bring questions. No obligation.