Selection · 3 min read
Should You Hire a Big Firm or a Boutique M&A Advisor?
The real trade-offs between large M&A firms and boutique advisors — and which one actually fits your deal size and situation.
By John Norton · February 26, 2026
Selection · 3 min read
The real trade-offs between large M&A firms and boutique advisors — and which one actually fits your deal size and situation.
By John Norton · February 26, 2026
The right answer depends much less on the firm's size and much more on the size of your deal.
At a bulge-bracket bank, the partner sells the engagement and then hands the day-to-day work to junior bankers. That's fine on a $500M deal. On a $15M deal, you'll rarely get their attention at all — and the fees to justify their involvement usually don't work.
Not all boutiques are good. Some are one-person shops with no real process, no buyer relationships, and no track record. Vet a boutique the same way you'd vet a big firm: closed deals, references, and specific experience in your size and industry.
I buy lunch. You bring questions. No obligation.