Scope · 3 min read
What Does M&A Advisory Actually Involve?
A clear look at what an M&A advisor does across preparation, marketing, negotiation, due diligence, and closing — and what they don't do.
By John Norton · February 14, 2026
Scope · 3 min read
A clear look at what an M&A advisor does across preparation, marketing, negotiation, due diligence, and closing — and what they don't do.
By John Norton · February 14, 2026
M&A advisory is more than 'finding a buyer.' Here's what the work actually looks like.
Valuation analysis, financial normalization, identifying the story the numbers tell, building the Confidential Information Memorandum (CIM), and creating the buyer universe.
Confidential outreach, teaser distribution, NDA execution, CIM distribution, management meeting coordination, and collecting indications of interest.
Structuring the competitive process, evaluating and negotiating LOIs, running buyer selection, and negotiating the definitive purchase agreement alongside your attorney.
Managing the data room, coordinating with the buyer's diligence teams, and running interference so you can keep operating the business.
Working with legal counsel through purchase agreement, disclosure schedules, escrow arrangements, and the mechanics of closing.
We don't replace your attorney, your CPA, or a quality-of-earnings firm. We don't run your business during the process — that's still on you. And we don't guarantee a specific price. What we do is dramatically improve the odds of a good outcome.
I buy lunch. You bring questions. No obligation.