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Process · 3 min read

How Much Time Will an M&A Deal Take From Your Schedule?

The realistic personal time commitment for a business owner selling their company — hours per week by phase, and how to protect operating time.

By John Norton · June 20, 2026

Selling your business is a second job on top of your first one. Plan accordingly.

By phase

  • Preparation (4–8 weeks): 8–15 hours per week gathering information, reviewing materials, aligning on strategy
  • Marketing (6–10 weeks): 5–10 hours per week including management meetings with interested buyers
  • LOI negotiation (2–4 weeks): 5–15 hours per week, spiky, with intense periods
  • Due diligence (6–12 weeks): 10–20 hours per week — this is the heaviest phase
  • Closing (4–6 weeks): 10–15 hours per week reviewing documents and finalizing

What eats the time

Data requests you have to source personally. Management meetings that require preparation. Late-night document reviews. Judgment calls only you can make. Emotional processing that costs mental bandwidth even when it's not on the calendar.

How to protect operating time

  • Delegate operating decisions early — the process is your test of the second-in-command
  • Block specific days or half-days for deal work
  • Route routine deal requests through the advisor first
  • Communicate honestly with your family about the intensity

The honest planning number

Assume 15–20 hours per week averaged across the 6–12 month process, with 30-hour weeks during diligence peaks. The business needs to run without your full attention during this time. If it can't, the sale process will damage the business — and reduce its value.

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